Clever, humorous signs are a plus, like this funny auto correct sign is, because they capture the attention of people who may become new customers, and who may never have noticed your business or service ever before.
This makes them memorable, the second criteria for taking the risk in putting up a funny sign, important along with cleverness. A sign that tries to be either funny or clever, or both, but misses the mark can make you and your business look silly, which is the risk you take. This one hit the mark. Of course children riding past with their chuckling parent will inevitably ask what is an enema, and what makes it funny?
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